The Indian electric vehicle (EV) market has seen a major shift in recent times, and one name that’s been making headlines is the MG Windsor EV. Launched in October 2024, this smart and stylish electric car has taken the market by storm.
In just six months, it has managed to cross the 20,000 unit sales mark, becoming the fastest-selling EV in India. This success is not just about big numbers; it’s a clear sign that Indian buyers are ready for electric vehicles when offered the right package.
MG Motor India, now operating under the JSW MG Motor India banner, has done something truly remarkable. The Windsor has captured hearts in big cities and smaller towns alike.
From the traffic-packed roads of Mumbai to the quieter stretches of Tier-II and Tier-III towns, the Windsor is popping up everywhere. People are embracing this new-age electric vehicle not just for its design, but for the value it brings to everyday driving.
Breaking Records with Speed
The MG Windsor EV didn’t just trickle into the market; it made a grand entrance. Within 24 hours of opening bookings, MG received over 15,000 orders. Since then, it has consistently clocked over 3,000 units in monthly sales, signaling a strong shift in consumer interest towards electric vehicles.
What makes this achievement even more impressive is the level of competition in the market. Despite strong rivals like Tata Motors, MG has managed to capture 31% of the EV retail market share in FY25, a huge leap from its earlier 12%. The Windsor’s success is proof that Indian customers are looking for affordable, reliable, and stylish EV options and MG has delivered just that.
What Makes the Windsor EV So Special?
The MG Windsor is designed to offer the perfect balance between comfort, performance, and affordability. Priced at Rs 9.99 lakh (ex-showroom) under the Battery-as-a-Service (BaaS) model, it offers great value for first-time EV buyers or those on a tight budget. For customers who prefer to own the battery, the price goes up to Rs 13.99 lakh, but even then, it’s a solid deal considering the features and performance.
Under the hood, the Windsor comes equipped with a 38 kWh lithium-ion battery that delivers 136 PS of power and 200 Nm of torque. It offers an ARAI-certified range of 332 km on a single charge, making it a great option for both city driving and short weekend trips. And with running costs of just Rs 3.9 per kilometer, it’s also easy on the wallet.
Changing the EV Ownership Experience with BaaS
One of the most innovative moves by MG is the introduction of the Battery-as-a-Service model. Instead of buying the battery upfront, customers can opt for a subscription model, which lowers the entry cost of the vehicle. This approach has been particularly appealing in smaller towns where budget plays a crucial role in decision-making.
The BaaS model not only reduces the purchase price but also removes a major concern about battery life and replacement costs. It’s a big step towards making electric vehicles more accessible to the masses and has played a key role in Windsor’s soaring sales.
Designed for Indian Roads and Lifestyles
The MG Windsor EV combines the bold stance of an SUV with the interior comfort of a sedan. Its aerodynamic design isn’t just for show; it helps improve battery efficiency and gives the car a futuristic look. Features like the Infinity-View Glass Roof add a touch of luxury, while practical elements such as the IP67-rated battery make the car ready for India’s varied climate conditions, including heavy monsoons and dusty roads.
Inside, the Windsor offers a spacious and tech-friendly cabin with intelligent infotainment systems, voice commands, and premium materials. Customers have praised its smart design, modern features, and overall driving comfort.
Why Indian Buyers Are Choosing Windsor
There are several reasons why the MG Windsor has struck a chord with Indian buyers:
- Affordability: With a starting price of under ₹10 lakh, it’s one of the most budget-friendly EVs in the country.
- Practical Range: A single charge gives you up to 332 km, enough for daily use and weekend escapes.
- Stylish Design: The Windsor looks modern and sporty, making it appealing to younger buyers and city dwellers.
- Smart Ownership: The BaaS model reduces financial pressure, making EV ownership easier than ever.
- Strong Performance: The car offers smooth acceleration, good torque, and quiet operation, providing a premium driving experience.
Competing with the Best
The MG Windsor is not just another EV on the block; it’s a serious competitor. It has shaken the dominance of Tata Motors, especially in the mid-range EV segment. While Tata still leads with a 38% market share, MG’s jump to 31% shows that buyers are responding to Windsor’s unique offering.
The Windsor has even sparked online comparisons with popular models like the Tata Nexon EV, and in many cases, it’s coming out ahead in terms of price, features, and overall value.
What’s Next for MG and Windsor?
The success of the Windsor is just the beginning. MG has already hinted at plans to expand its EV portfolio in India. Future versions of the Windsor could include longer-range options, upgraded infotainment systems, and even more affordable trims.
In January 2025, MG increased the Windsor’s price by ₹50,000, but demand remains strong, showing that buyers see lasting value in the vehicle. The car also recently won the Electric Car of the Year at the Faster Awards 2025, solidifying its place as a market favorite.
Addressing EV Concerns in India
For a long time, buyers in India have hesitated to go electric due to concerns like high costs, limited range, and a lack of charging infrastructure. The Windsor EV is helping to change that perception. With a strong range, budget-friendly pricing, and MG’s growing EV ecosystem, it’s giving buyers the confidence to make the switch.
By offering a reliable, stylish, and easy-to-own EV, MG is helping move India closer to its goal of reducing carbon emissions and promoting clean mobility.
Looking Beyond Windsor – Mahindra XEV 9e Enters the Scene
While MG is enjoying the spotlight, another exciting addition to the Indian EV space is on the horizon. Mahindra is all set to launch the XEV 9e in 2025. This all-electric SUV is designed to appeal to those looking for rugged performance combined with modern technology and sustainability.
The XEV 9e features a 75 kWh battery, offering a range of up to 542 km on a single charge. It produces around 230 bhp and comes with advanced safety features such as lane-keeping assist, adaptive cruise control, and forward-collision warning. It also includes luxury touches like a 12-inch touchscreen infotainment system, leather seats, and a panoramic sunroof.
With an expected price range of ₹25–30 lakh, the XEV 9e will target premium EV buyers, offering them a mix of off-road ability, long range, and cutting-edge features.
Conclusion – Windsor’s Real Impact
The MG Windsor’s 20,000-unit milestone in just half a year is more than just a sales figure it marks a turning point for electric mobility in India. This car has proven that with the right mix of pricing, features, and performance, Indian consumers are ready to embrace EVs.
Windsor is helping break long-held myths around electric vehicles and is playing a big role in shifting the country’s automotive future towards sustainability. Whether you live in a bustling city or a quieter small town, the Windsor feels like a car made just for you.
As India looks for a greener future, cars like the MG Windsor EV are leading the charge, showing that clean and affordable mobility is no longer just a dream; it’s already on the road.
Frequently Asked Questions (F&Q)
1. What is the driving range of the Mahindra XEV 9e?
The Mahindra XEV 9e is expected to deliver an impressive driving range of up to 542 kilometers on a single charge, making it ideal for both city driving and long-distance travel.
2. How long does it take to charge the XEV 9e?
Thanks to its fast-charging capability, the XEV 9e’s battery can be charged up to 80% in just 35 minutes using a compatible DC fast charger.
3. What is the power output of the XEV 9e?
The Mahindra XEV 9e is powered by an electric motor that generates around 230 bhp, offering quick acceleration and a smooth driving experience.
4. What is the expected price of the Mahindra XEV 9e in India?
The XEV 9e is expected to be priced between ₹25 lakh to ₹30 lakh (ex-showroom), positioning it as a premium yet value-rich electric SUV in its segment.
5. Does the Mahindra XEV 9e come with modern safety features?
Yes, the XEV 9e is packed with advanced driver-assistance systems (ADAS) such as lane-keeping assist, adaptive cruise control, autonomous emergency braking, and forward collision warning for enhanced safety.
6. What is MG’s Battery-as-a-Service (BaaS) model in the Windsor EV?
The BaaS model allows customers to purchase the MG Windsor EV at a lower initial cost by excluding the battery from the base price. Instead, buyers can subscribe to the battery separately, making EV ownership more affordable.
7. What is the range of the MG Windsor EV on a single charge?
The MG Windsor EV offers a certified driving range of 332 kilometers per charge, which is sufficient for daily use and weekend trips.
8. How much does the MG Windsor EV cost?
The Windsor EV is available starting from ₹9.99 lakh (ex-showroom) under the BaaS model, while the full ownership version (including battery) is priced at ₹13.99 lakh (ex-showroom).
9. Why is the MG Windsor EV considered a game-changer in the Indian EV market?
The Windsor EV combines stylish design, affordability, practical range, and modern features. It also comes with a customer-friendly ownership model, making it more accessible to first-time EV buyers in both cities and smaller towns.
10. Has the MG Windsor EV received any recognition or awards?
Yes, the MG Windsor EV has won Electric Car of the Year at the Faster Awards 2025, further cementing its status as a top choice among electric vehicles in India.